Privacy Policy

Welcome to the privacy policy of BRIZY Produktion AB, hereinafter referred to as “BRIZY”, “we”, “our”, or “us”. This policy constitutes the core of our commitment to protecting your personal data and preserving your privacy in accordance with the requirements of the General Data Protection Regulation (GDPR).

Our intention is for you as a user to feel completely secure when you entrust us with your personal data. This policy applies to all personal data that we collect in connection with the products and services we offer, as well as in all other interactions with us where this policy is referenced. The goal of the policy is to provide you with a clear and transparent picture of what personal data we collect, how we process it, and how we use the information. We also explain your rights in relation to your data and how you can exercise them.

What is Personal Data

Personal data can be defined as any information that can be directly or indirectly linked to a living individual. According to the GDPR, this also includes electronic data such as IP addresses, GEO locations, certain metadata, photographs, and registration numbers, among others. The legislation is designed to provide broad protection for your personal data.

Data Quality

To ensure that we handle your personal data correctly and securely, BRIZY has implemented procedures to maintain data quality and manage data storage. We ensure that your data is current and relevant, and we delete or correct information that is outdated, incorrect, or redundant. In cases where our services allow you to manage your own profile, we encourage you to actively keep your information updated. Note that it is your responsibility to provide accurate data and to update the information as needed. Your personal data is only stored for the time necessary for the purpose for which it was collected, or as long as the law requires.

Sharing Your Information

When it comes to sharing your information, BRIZY Produktion AB is the data controller. We may share information within the group or with third parties as necessary to fulfill our commitments to you, always with your privacy in mind. Our policy ensures that these third parties, which may include transportation companies, customer service agencies, auditors, and others, are bound by agreements to protect your personal data.

Sharing Your Information Outside the EU/EEA

For the transfer of information to third parties outside the EU/EEA, we have taken necessary measures to ensure that the level of data protection meets the requirements of the GDPR. Such sharing only occurs with programs and services that are essential for us to provide our products and services to you as a customer and visitor.

By interacting with us, using our services or products, and by accepting this policy, you consent to the collection and use of your personal data as described above.

Collection and Use of Personal Data

When do we collect personal data?

We may collect personal data about you in the following situations:

1. When purchasing: When you purchase products from our website.
2. During registration: When you sign up for newsletters, invitations, and offers.
3. For support requests: When you contact our customer support.
4. While browsing: When you navigate our website.

What personal data do we collect?

We may collect the following personal data about you:

• Name
• Email address
• Phone number
• Delivery address
• Payment information
• IP address
• Website behavior
• Other information that you voluntarily provide to us

How do we use your personal data?

During purchase

When you make a purchase on our website, we collect the information required to:

• Administer your purchase
• Send order and delivery confirmations
• Deliver products
• Manage payments, complaints, and warranty issues
• Provide support when needed

What personal data is processed during purchase?

We process the following data in connection with your purchase:

• Identity information (first name and last name)
• Delivery and billing address
• Phone number
• Email address
• Order information
• Payment information
• Payment history
• Credit card details
• Payment reference number
• User information for “My pages”

Legal basis for processing

We process your personal data to fulfill our obligations under the purchase agreement with you.

Storage period

To comply with applicable accounting legislation in Sweden, we store your personal data for seven (7) years after the purchase is completed.

Integration with Social Media and Sharing

We interact with you on our social media and may share your posts and images where you have tagged us or sent them to us.

Personal data processed

• Information from your profile and your posts

Legal basis and Storage period

The processing is done with your consent, which you can revoke at any time. Your posts and comments remain visible on our social media until they are deleted by us or at your request.

Direct Marketing

Personal data processing processed

When you sign up for newsletters, invitations, and offers, we will process your personal data to provide the services you have requested. Furthermore, to optimize your experience with us, we provide you with relevant information, recommend products, send reminders about items left in your shopping cart, and send personalized offers. Our direct marketing may be based on profiling, which means that we will customize the information you receive from us based on your previous purchases, what you have clicked on, and information you have shared with us. We may also create aggregated and statistical information from your personal data.

Legal basis

The processing is necessary for us to provide you with relevant marketing of our products and services. The processing of personal data is done with your consent, and you can revoke your consent at any time.

Storage period

If you opt out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. If there is no other legal basis for retaining your data (such as a valid purchase agreement), we will also delete your personal data.

Customer Support

When you contact our customer service, we collect personal data to provide support, identify you as a customer, answer questions, and handle complaints.

Personal data processed

• Name
• Phone number
• Address
• Email address
• Purchase history

Legal basis and Storage period

The processing is necessary to fulfill the purchase agreement or, if unrelated to a purchase, based on our legitimate interest in providing customer support. Personal data is stored for as long as necessary to provide and improve the service, and is deleted at your request after your support request is completed.

Website Usage and Development

Data Collection

During visits to our website, certain data is automatically collected to understand and improve the user experience. These include:

• Meta-data and IP numbers
• Profiling based on your social media
• Technical data via cookies (usually anonymous)
• Usage information such as navigation data, clicks, and browsing patterns

It is possible to visit our website without actively providing personal information, but technical data is collected as standard through cookies.

Legal basis and Storage period

The collection of this data is based on our legitimate interest in understanding how visitors use our website to continuously improve both the website and our services. Data collected during website visits is stored for up to 24 months.

Data Sharing and International Data Transfers

Who can access your data?
Only in accordance with the guidelines established in this policy or as required by law may your personal data be shared with selected third parties. These may include:

• Service providers: We collaborate with carefully selected service providers who act on behalf of BRIZY to perform various services. These providers, who may handle everything from technical support to logistics and marketing, are bound to use the information only for the intended purposes and according to strict security protocols.
• Links to other companies: Our service may sometimes include links to other company websites whose privacy policies may differ from ours. We take no responsibility for these companies’ practices or privacy policies and therefore recommend that you carefully review their policies.

International transfers:
As BRIZY operates globally, your data may be transferred internationally, including to countries outside the European Economic Area (EEA) where data protection laws may be different. We ensure that all such transfers are made with full respect for your rights and offer adequate protection in accordance with European legislation, often through agreements based on the European Commission’s standard contractual clauses.

Other situations where your data may be shared:
In accordance with legislation, we may share your data to protect BRIZY’s legitimate interests, such as in legal proceedings.

Protection for Minors:
We do not knowingly collect data from individuals below the legal age in their respective countries and take steps to block access to our service for minors. Transactions and other legal actions by minors should only be performed with the consent of a parent or guardian, unless otherwise permitted by law.

Data Security:
To protect your personal data, BRIZY takes necessary technical and organizational measures. These include, but are not limited to, the use of firewalls, secure server facilities, encryption, and well-thought-out access management processes. Our staff undergo regular training to ensure that your data is handled correctly and securely. If necessary, we also use backups and other measures to prevent damage or loss of your data. SSL (Secure Sockets Layer) is used as standard for secure online transactions on BRIZY’s websites.

Use of Cookies

Cookies and similar technologies are used to optimize your experience on our website. These small text files stored on your device help us to:

• Understand and save your preferences for future visits
• Collect aggregated data about website traffic and interaction

First- and Third-party cookies

We use both first-party cookies (for basic functionality and services) and third-party cookies (for web traffic analysis and marketing optimization). Third-party cookies may also contain content from other sources, such as videos.

Cookie Management

You have the option to disable cookies or receive alerts when new cookies are sent to your device by adjusting the settings in your browser. However, it is important to note that disabling cookies may affect the functionality of the website. For further details on our use of cookies and how to manage your settings, please refer to our cookie policy.

Your Rights

In accordance with the obligations and rights established in the General Data Protection Regulation (GDPR), we inform you of the following:

Access and Rectification

You have the right to request access to and rectification of your personal data that we hold. This includes the ability to receive a copy of the personal data in a common and machine-readable format.

Erasure and Anonymization

You may also request the erasure or anonymization of your personal data if it is incomplete, incorrect, unnecessary, or outdated. However, there are exceptions for data that must be retained by law.

Restriction and Objection

You have the option to request restriction of the processing of your personal data under certain circumstances. Additionally, you have the right to object to the processing of your personal data at any time, especially regarding direct marketing.

Withdrawal of Consent

If your personal data is processed based on your consent, you have the right to withdraw this consent at any time.

Exercise of Your Rights

To exercise your rights, you can contact us using the information provided in our marketing materials or as stated below in this policy. Please note that certain requests, such as deletion of your personal data, may affect our ability to provide services to you.

Profile Management Tools

We encourage you to use available profile management tools that often give you direct access to and control over your personal data.

Identification and Additional Information

We may need to confirm your identity and request additional information to process your requests. Additionally, certain limitations and provisions in applicable law may affect your rights.

Right to Data Portability

You have the right to transfer your personal data to another data controller, such as between different social media services, which we are obliged to facilitate.

Contact and Complaints

If you have questions or want to exercise your rights, please contact us at [email protected]. You also have the right to lodge a complaint with the Swedish Data Protection Authority.

Changes to the Privacy Policy

Any changes in how we handle your personal data or our use of cookies will be promptly reflected in an updated version of this privacy policy, available on our website.

BRIZY Privacy Policy last updated November 28, 2023.

Company Information

BRIZY PRODUKTION AB
Norrgatan 3, 432 41 Varberg
+46320-161 95
[email protected]
Org.nr: 556474-3952